VITON13
VJOURNALmayo de 2026 • VITON13 Edition
74Historias
30Paginas
7Country desks
5Breaking signals

VJOURNAL by VITON13

Estrategia de marketing

Marketing strategy, audience movement, brand execution y demand capture en categorias premium.

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Marketing • GlobalPerformance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

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Top News • 8 storiesTop news

Lead stories rapidas, breaking developments y signal editorial principal de VJOURNAL.

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World News • 2 storiesWorld news

Titulares internacionales, policy shifts y market context dentro del world desk de VJOURNAL.

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Company News • 8 storiesCompany news

Company news oficial, product direction, launches y ecosystem updates de VITON13.

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Business • 10 storiesNoticias de negocios

Noticias de negocios, executive movement, estrategia de companias y cambios comerciales que mueven la demanda.

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People • 26 storiesPeople profiles

People profiles sobre founders, athletes, creators y operators cuyos nombres mueven busqueda y atencion.

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Innovation • 7 storiesInnovacion

Innovation coverage sobre product systems, R&D, technology direction y nuevo market behavior.

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Design • 4 storiesTendencias de diseno

Design trends, visual systems, brand language y aesthetic strategy desde el desk de VJOURNAL.

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Marketing • 1 storiesEstrategia de marketing

Marketing strategy, audience movement, brand execution y demand capture en categorias premium.

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AI • 3 storiesTendencias AI

AI trends, product shifts, automation strategy y coverage de artificial intelligence para operadores reales.

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Travel • 5 storiesTravel business

Travel business, aviation, hotels, destinations y premium mobility desde la mirada de VJOURNAL.

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Desk pulse

Dubai DeskDubai6 stories
USA DeskUSA6 stories
Spain DeskSpain5 stories
Russia DeskRussia4 stories
Japan DeskJapan4 stories
China DeskChina4 stories
Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

Marketing

Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

The cost-per-acquisition across major ad platforms rose 34% year-over-year in Q1 2026, accelerating a strategic shift toward owned media, email, editorial content, and community-driven acquisition.

VITON13 Global Desk • 4 min read • 08 abr 2026

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Country desks

Dubai DeskRegional strategy, aviation, logistics, luxury demand, and boardroom signals from Dubai and the UAE.USA DeskAmerican policy, markets, labor, innovation, and institutional moves with global spillover.Russia DeskRussia coverage focused on budget pressure, energy flows, diplomacy, business adaptation, and state signals.Spain DeskSpain reporting across industry, recovery funding, tourism, energy transition, and cultural business.Japan DeskJapan coverage on inflation, central bank policy, industrial discipline, design quality, and export strategy.China DeskChina reporting on trade tension, manufacturing, digital regulation, and policy direction in 2026.

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Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

Marketing

Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

The cost-per-acquisition across major ad platforms rose 34% year-over-year in Q1 2026, accelerating a strategic shift toward owned media, email, editorial content, and community-driven acquisition.

VITON13 Global Desk • 4 min read • 08 abr 2026

MarketingGlobalFirst-Party Data

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