VITON13
VJOURNALMay 2026 • VITON13 Edition
74Stories
30Pages
7Country desks
5Breaking signals

VJOURNAL by VITON13

Marketing strategy

Marketing strategy, audience movement, brand execution, and demand capture across premium categories.

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Marketing • GlobalPerformance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

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Dubai DeskDubai6 stories
USA DeskUSA6 stories
Spain DeskSpain5 stories
Russia DeskRussia4 stories
Japan DeskJapan4 stories
China DeskChina4 stories
Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

Marketing

Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

The cost-per-acquisition across major ad platforms rose 34% year-over-year in Q1 2026, accelerating a strategic shift toward owned media, email, editorial content, and community-driven acquisition.

VITON13 Global Desk • 4 min read • Apr 08, 2026

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Country desks

Dubai DeskRegional strategy, aviation, logistics, luxury demand, and boardroom signals from Dubai and the UAE.USA DeskAmerican policy, markets, labor, innovation, and institutional moves with global spillover.Russia DeskRussia coverage focused on budget pressure, energy flows, diplomacy, business adaptation, and state signals.Spain DeskSpain reporting across industry, recovery funding, tourism, energy transition, and cultural business.Japan DeskJapan coverage on inflation, central bank policy, industrial discipline, design quality, and export strategy.China DeskChina reporting on trade tension, manufacturing, digital regulation, and policy direction in 2026.

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Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

Marketing

Performance marketing hits diminishing returns as brands pivot to owned channels and first-party data strategies

The cost-per-acquisition across major ad platforms rose 34% year-over-year in Q1 2026, accelerating a strategic shift toward owned media, email, editorial content, and community-driven acquisition.

VITON13 Global Desk • 4 min read • Apr 08, 2026

MarketingGlobalFirst-Party Data

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