Spain Desk
Spain reporting across industry, tourism, energy transition, culture, and local business.
Travel
Hospitality loyalty beyond points: memory, recognition, and recovery
A points programme is a discount with a delay. It produces repeat transactions and almost no attachment, which is why guests leave the moment a competitor's discount is larger.
World News
Multilingual market entry: designing content for meaning, not substitution
Translating an existing site is the cheapest way to enter a market and the most reliable way to be invisible in it. The search demand in the new language rarely maps onto the pages you already have.
World News
A practical framework for reading global market context without chasing headlines
Global context becomes useful the moment a team can trace an event to a decision it owns. Until then it is reading, and reading is not the same as intelligence.
Analysis
02
Company News
The company newsroom as a product: release architecture for credible updates
A newsroom is judged by whether an outsider can verify a claim without contacting you. Most are built as announcement folders, which is why they are quoted less than the press releases they replaced.
Business
Premium pricing architecture: how to make value legible before the number
Premium pricing works when the buyer can see the logic of the offer before comparing the amount with a cheaper alternative.
Latest
02World News
Multilingual market entry: designing content for meaning, not substitution
Translating an existing site is the cheapest way to enter a market and the most reliable way to be invisible in it. The search demand in the new language rarely maps onto the pages you already have.
Travel
Hospitality loyalty beyond points: memory, recognition, and recovery
A points programme is a discount with a delay. It produces repeat transactions and almost no attachment, which is why guests leave the moment a competitor's discount is larger.
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