01Start with the decision, not the tool
Marketplace advertising is commissioned to decide which products deserve spend, which query is relevant and when the campaign must stop, not to create activity for its own sake. In section 3, the team works from search-query review and records why the choice is defensible for this catalogue. The working check is specific: compare campaign architecture with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
02What evidence changes the scope
Marketplace advertising is commissioned to decide which products deserve spend, which query is relevant and when the campaign must stop, not to create activity for its own sake. In section 4, the team works from budget guardrails and records why the choice is defensible for this catalogue. The working check is specific: compare sku eligibility rules with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
03How the first controlled batch works
Marketplace advertising is commissioned to decide which products deserve spend, which query is relevant and when the campaign must stop, not to create activity for its own sake. In section 5, the team works from change log and records why the choice is defensible for this catalogue. The working check is specific: compare search-query review with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
04Where economics and operations meet
Marketplace advertising is commissioned to decide which products deserve spend, which query is relevant and when the campaign must stop, not to create activity for its own sake. In section 6, the team works from decision report and records why the choice is defensible for this catalogue. The working check is specific: compare budget guardrails with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
05What acceptance means
Marketplace advertising is commissioned to decide which products deserve spend, which query is relevant and when the campaign must stop, not to create activity for its own sake. In section 7, the team works from campaign architecture and records why the choice is defensible for this catalogue. The working check is specific: compare change log with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
06What remains outside the promise
Marketplace advertising is commissioned to decide which products deserve spend, which query is relevant and when the campaign must stop, not to create activity for its own sake. In section 8, the team works from sku eligibility rules and records why the choice is defensible for this catalogue. The working check is specific: compare decision report with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty. Media budget is paid to the platform and is separate from the service fee; revenue or ROAS is not a profit guarantee.
