01Start with the decision, not the tool
Marketplace unit economics is commissioned to decide which SKU can absorb platform costs and what price or operating assumption must change, not to create activity for its own sake. In section 3, the team works from return sensitivity and records why the choice is defensible for this catalogue. The working check is specific: compare cost-input register with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
02What evidence changes the scope
Marketplace unit economics is commissioned to decide which SKU can absorb platform costs and what price or operating assumption must change, not to create activity for its own sake. In section 4, the team works from promotion guardrails and records why the choice is defensible for this catalogue. The working check is specific: compare sku contribution model with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
03How the first controlled batch works
Marketplace unit economics is commissioned to decide which SKU can absorb platform costs and what price or operating assumption must change, not to create activity for its own sake. In section 5, the team works from break-even scenarios and records why the choice is defensible for this catalogue. The working check is specific: compare return sensitivity with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
04Where economics and operations meet
Marketplace unit economics is commissioned to decide which SKU can absorb platform costs and what price or operating assumption must change, not to create activity for its own sake. In section 6, the team works from commercial decision memo and records why the choice is defensible for this catalogue. The working check is specific: compare promotion guardrails with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
05What acceptance means
Marketplace unit economics is commissioned to decide which SKU can absorb platform costs and what price or operating assumption must change, not to create activity for its own sake. In section 7, the team works from cost-input register and records why the choice is defensible for this catalogue. The working check is specific: compare break-even scenarios with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty.
06What remains outside the promise
Marketplace unit economics is commissioned to decide which SKU can absorb platform costs and what price or operating assumption must change, not to create activity for its own sake. In section 8, the team works from sku contribution model and records why the choice is defensible for this catalogue. The working check is specific: compare commercial decision memo with the owner’s supplied facts, current platform controls and the commercial baseline. If one of those three is missing, the recommendation stays provisional rather than being sold as certainty. The model uses owner-supplied costs and current platform terms; it is planning support, not financial advice.
