VITON13 EDITIONSeptember 5, 2026
VJOURNAL
VITON13845 stories
Islam Makhachev and Ian Machado Garry at UFC 330

Sport

How a fight like Makhachev vs Garry is actually scored

Garry made the champion look human for the first time in years and still lost four of five rounds on two scorecards. That is not a robbery — it is what the criteria say, and almost nobody reads them in order.

People

Archive — Page 50

The complete VJOURNAL issue, ordered by editorial signal and publication date.

Latest

12
Website Design for a Construction Company: Portfolio, Prices and Trust

Design

Website Design for a Construction Company: Portfolio, Prices and Trust

Three different people with different fears read a construction company's site, and generic text about "full cycle" convinces none of them. Portfolios as project cards, an honest conversation about price, and the acceptance order.

What it costs to launch a product on a marketplace: seven lines of spend and who pays each one

Business

What it costs to launch a product on a marketplace: seven lines of spend and who pays each one

There is no single number. Launching a product on a marketplace splits into seven cost lines paid to different people. Here is each one, with an honest note on which VITON13 covers and which stay with the seller.

What to prepare before a first marketplace shipment: a seller's checklist

Business

What to prepare before a first marketplace shipment: a seller's checklist

You have decided to sell but have not shipped yet. Six blocks close before the first delivery: documents, barcodes and article numbers, the category and its attributes, the listing, packaging and price. Here is each one, and which edits stay cheap.

Why a marketplace listing gets no sales: three checks, cheapest first

Business

Why a marketplace listing gets no sales: three checks, cheapest first

A listing with no sales fails at one of three points: it is never shown, it is shown and never opened, or it is opened and never bought. Each has different causes and different fixes, checked cheapest first.

Infographics on a marketplace listing: the first frame sells the click, the rest answer objections

Business

Infographics on a marketplace listing: the first frame sells the click, the rest answer objections

A listing's image stack is a script, not a gallery. The first frame wins the click in the grid; the rest remove doubts in the order they arrive. Text size, the line between picture and description, and rules that differ by platform.

Handling reviews on a marketplace: read them as product data, not as a verdict on you

Business

Handling reviews on a marketplace: read them as product data, not as a verdict on you

A review measures the gap between what your listing promised and what came out of the box. How to sort the feed by type of breakage, write replies aimed at the next buyer, and why a flawless rating works against you.

Unit economics of a marketplace product: the order of subtraction from price to remainder

Business

Unit economics of a marketplace product: the order of subtraction from price to remainder

A step-by-step walk through the unit economics of a marketplace product, from the realised selling price down to the contribution per unit, with the two lines sellers forget most often: returns and storage on slow stock.

Choosing the right marketplace category for a product before you launch

Business

Choosing the right marketplace category for a product before you launch

The category decides four things at once: your commission rate, the attribute set, the filters a buyer can use, and the products you are compared against. How to read the tree from the buyer's side, and why moving later costs more.

Marketplace title and attributes: what goes in the line and what goes in a field

Business

Marketplace title and attributes: what goes in the line and what goes in a field

A listing title is read by a search system and by a person who looks at the grid for one second, and the two want different things. Here is what goes in the line, what goes in the fields, and what belongs nowhere.

Marketplace advertising: where to start and what to budget before you spend

Business

Marketplace advertising: where to start and what to budget before you spend

Order of operations matters more than the sum: a paid impression multiplies whatever the listing already does. What to fix before the first dollar, how to size a test, how to read the report, and what a supplier can honestly promise.

Stock levels and seasonality on a marketplace: what a stockout really costs

Business

Stock levels and seasonality on a marketplace: what a stockout really costs

A stockout on a marketplace switches off more than sales: it switches off the position the listing spent months earning. Here is how lead time, storage cost and the season window combine into a restock plan that does not strand cash in a warehouse.

Returns and damaged goods on a marketplace: what they tell you about the listing

Business

Returns and damaged goods on a marketplace: what they tell you about the listing

Every return arrives with a reason, and the reason points somewhere specific: the listing copy, the product itself, or the box it travelled in. How to tell them apart, what to change first, and why a lower return rate is usually a copy and photography job.

V13 / EDITORIAL

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