VITON13 EDITIONSeptember 5, 2026
VJOURNAL
VITON13845 stories
Islam Makhachev and Ian Machado Garry at UFC 330

Sport

How a fight like Makhachev vs Garry is actually scored

Garry made the champion look human for the first time in years and still lost four of five rounds on two scorecards. That is not a robbery — it is what the criteria say, and almost nobody reads them in order.

People

Archive — Page 51

The complete VJOURNAL issue, ordered by editorial signal and publication date.

Latest

12
A seller storefront and brand zone on a marketplace: earning the second purchase

Business

A seller storefront and brand zone on a marketplace: earning the second purchase

The first sale comes from search and one listing. The storefront starts working afterwards and answers for the second purchase: how to structure it, what to feature, and which parts of a brand survive somebody else's layout.

Marketplace sales analytics: which reports to read, and in what order

Business

Marketplace sales analytics: which reports to read, and in what order

Impressions, clicks, orders, buyouts — four numbers read from left to right. What a drop in each one actually means, which platform report answers which question, and the weekly rhythm that catches a problem while it is still cheap.

What a business video actually costs: shooting days, the edit and licences as three separate lines

Design

What a business video actually costs: shooting days, the edit and licences as three separate lines

A business owner wants one number, and the honest answer is a range with named drivers. This piece separates the three cost blocks — shooting days, the edit and licences — and says which one VITON13 sells from a price list and which stays on your budget.

What video production actually includes: the seven stages, the owners, and the gaps in a quote

Design

What video production actually includes: the seven stages, the owners, and the gaps in a quote

Brief, script, shoot, assembly, grade, sound, export — the seven stages every video passes through. Here is what happens at each one, who owns it, and how the list lets you see what a quote has quietly left out.

How to brief a video: constraints, reference clips and the shots that are mandatory

Design

How to brief a video: constraints, reference clips and the shots that are mandatory

You do not need to know how to film. You need to name the constraints: where the clip will play, how long it runs, whether anyone hears the sound, and what has to appear on screen literally. Here is what to write in each part of the brief.

Vertical video for social: what to plan for before you shoot and edit

Design

Vertical video for social: what to plan for before you shoot and edit

Vertical is a different composition, not a horizontal frame with the sides trimmed off. A working guide to the safe areas the interface takes, the opening second, where captions can and cannot sit, and why a horizontal archive rarely survives the reframe.

Captions and Sound: Why Video Is Watched Muted and What Follows From It

Design

Captions and Sound: Why Video Is Watched Muted and What Follows From It

A video gets its one chance in silence, so the meaning has to read with the eyes and sound works as amplification. Here are the two kinds of captions, where the line can sit, where free music stops being free, and what the editing packages include.

Music and footage rights in commercial video: what a licence actually grants

Design

Music and footage rights in commercial video: what a licence actually grants

A licence is permission with edges: territory, term, channels and paid promotion. Why a track that costs nothing inside one app turns into a claim outside it, what editorial use only really blocks, and which signatures you need from people on camera.

How to accept a finished video: a checklist you run on a phone

Design

How to accept a finished video: a checklist you run on a phone

A finished video is accepted where it will actually play: on a phone, held at arm's length, with the sound off. Here is the order of the checks — opening, text, colour, exports — and the files you should receive at handover.

How a shoot day actually runs: an hour-by-hour account and what the client has to supply

Design

How a shoot day actually runs: an hour-by-hour account and what the client has to supply

Filming is in none of the five VITON13 packages, so the day is yours to arrange. This is an hour-by-hour account of how a shoot runs and a plain list of what the client supplies: access, samples, people who can approve, and a clean handoff to the edit.

Video for a product listing: what it has to do in the first seconds

Design

Video for a product listing: what it has to do in the first seconds

A listing video meets a buyer who has already scrolled the photographs and is comparing you with the tabs next door. Here is what it has to show at once, what carries the meaning without sound, and which platform requirements to write down before the edit.

Video on a website: where it helps the sale and where it only weighs the page down

Design

Video on a website: where it helps the sale and where it only weighs the page down

A background hero video is always silent, always heavy, and never tells you whether anyone wanted it. Here is where motion genuinely earns its place, where a poster and a play button are enough, and why the grade belongs in the export rather than in CSS.

V13 / EDITORIAL

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